*Your mileage may vary.

A recent study by researchers at the Australian National University showed that behavior has the potential to save 10%-25% on residential energy costs. Saving 10%-25% on energy costs sounds good, especially since the average Massachusetts household spends more than $2,500 on energy costs each year. That means optimizing your energy consumption could reduce your energy bills by $250-$625 per year.

Now, for the bad news. Another equally relevant Israeli study showed that providing people with a lot of personalized energy consumption data had no positive effect on their behavior.

At all.

In fact, study participants who had been given very detailed information about their energy consumption actually used more energy than those who just received general tips on how to reduce their utility bills. Those with the most information about their specific energy habits could have easily spotted costly consumption behaviors. Yet, the exact opposite outcome occurred, even after adjusting for external factors like weather changes and weather extremes.

It’s easy to focus on the “save money on energy bills” part of the headline here (especially when $625 is at stake), but it is harder to succeed at the “changing your habits” stuff. So, if knowledge can’t help you when it comes to changing your energy consumption patterns, is there a strategy that can work?

How to lower your energy bills

“Automating” energy-saving habits is one way to change your actual energy consumption. That would include using a programmable thermostat- which won’t forget to turn the heat or A/C down. Motion-sensing light switches and timers also ensure that the lights get turned off when they’re not in use. Today, lighting won’t account for much of your home’s electric bill, as long as you have switched to LED bulbs. (If you haven’t, switch!)

Another major behavior change involves your buying habits. When you have to replace an appliance, look for EnergyStar-compliant models. Likewise, using WaterSense-compliant faucets, showerheads and appliances can reduce your water consumption significantly. These appliances and fixtures will cost more up-front, but they will quickly repay you in the form of lowered operating costs. You may also need to reconsider replacing appliances that still work well, but consume a lot of energy. This situation can happen easily with freezers and refrigerators. By replacing energy-hogging major appliances even though they may still work, you can reduce your utility bill significantly.

Take the time to seal the drafts and gaps in your home’s “thermal envelope.” Improperly insulated and sealed gaps can leak a lot of air into (and out of) your home. Closing these gaps will reduce your winter heating bill and your summer cooling bill.

Consider using fans to cool your home at night. Typically, the temperature drops after the sun sets. Bringing naturally cooled air into your home with fans can reduce the temperature and save money. But there’s a big caveat here. The humidity is a major factor. If the humidity is high, you’re better off leaving cool-but-wet air outside. You’ll ultimately spend less to cool the drier air that’s already in your home.

Your heating and cooling equipment consume most of your energy

Finally, take the time to understand how much your heating and cooling systems actually cost to operate. It’s very tempting to let an older, less efficient system run. A new, high efficiency replacement could pay for itself in just a few years through sharply reduced operating costs. A newer, high-efficiency system can help you lock in savings, while your older less efficient model locks in your expenses.

If you’d like more information about reducing your heating and cooling costs, give us a call at Boston Standard Company at (617) 288-2911. We’ll be happy to show you how you can take advantage of rebates and tax incentives to lower your energy consumption affordably.

Photo Credit: Nan Palmero, via Flickr